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Communication Strategies to Minimise Water Consumption in Social Housing

14 Nov 2012
This event has now finished and the information below is for reference only.

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Where: K501 / Online
Times: 12.30 -14.00 [GMT]


This research aims to elicit and understand the attitudes and suggestions towards water conservation of tenants in social housing. These articulations and motivations will be used to develop a set of communication strategies to encourage tenants to participate in a programme of widespread water metering in social landlord dwellings. This is part of Scottish Water’s wider resource planning into demand scenarios for water supply and is managed by Home Log Book who commissioned this research to be carried out by Heriot-Watt University. 

Through interaction with 12 tenants from two different housing associations it has been identified that there is a significant lack of awareness regarding water conservation amongst social housing tenants. Tenants do not recall any information that was provided to them that would raise the need for saving water. The majority of the participants of this study agree that water is a plentiful resource in Scotland with no immediate threat from climate change and therefore there is no perceived urgency to conserve water. 

This webinar presents the findings from this study, and concludes by offering recommendations.  An interactive Question & Answer session will also form part of this online event.



Dr Mehreen S Gul
Heriot Watt University

Dr Gillian F Menzies
Heriot Watt University

Stuart Young
Home Log Book Company


There are two ways to attend this event.

All CIC Start Online members will be invited to attend the online webinar and will receive an email with the meeting link. This will provide a live video feed, presentation and chat area - with the opportunity to contribute to the discussion using the Q&A (online chat) facility.

Online attendance is free of charge to CIC Start Online members.

Please register as a member here – project membership is free.


You can also attend the seminar in person.

A buffet lunch will be provided before the event, providing opportunities for networking with fellow delegates and the seminar speakers.   Lunch and registration starts at 12:00, with the seminar commencing at 12:30.

If you wish to attend the seminar in person, please complete the registration form below.

The price is £70 per delegate (£50 for CIC Start Online members). - This includes lunch and coffee.



Sorry this event is now fully booked.


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